Protect Line is a life insurance broker. Our broker service is free and without obligation. The information contained within this policy explains how we use and process your data. Should you have any questions around your data, please contact us using the contact details below.
We look after your data securely and collect and use your data in the following ways:
We work with Facebook, Google and other platforms to reach out to you with adverts for related products and services we think you might be interested in. We also like to use platforms to reach out to other people who might like to use our service.
We do this in two ways. In both cases, your data, along with other data, is used to create a custom audience and/or a lookalike/similar audience. Whenever an audience is shared with a platform, the data is first hashed and pseudonymised, meaning that any data within the audience that could identify a person is replaced with an artificial identifier, and the process of transferring the data is secure. We don’t share more data than we need to for the purpose of creating the audience.
Custom Audience – A custom audience is a list of existing users of our service. From time to time, we share this with these platforms. As explained above, the data is first hashed and pseudonymised. The platform uses this audience to show our existing users our adverts for our other products and services.
Lookalike/Similar Audience – A lookalike/similar audience is an audience created by the platform. From time to time, we share with platforms a list of existing users. The platform profiles this list to find and create lookalikes – i.e. other platform users who have similar characteristics to the existing users – to which it shows our adverts. Again, as explained above, the data is first hashed and pseudonymised.
At any time, you may object to such activity by opting out: https://www.protectline.co.uk/marketing-consent/opt-out/
We use profiling to evaluate personal aspects about you. This can include analysing your data for the purpose of marketing insight and analysis. We will also analyse your data in order to ensure that our employees have sufficiently met regulatory requirements and obligations when transacting your policy, and also for fraud prevention purposes. At the moment, we have no option to opt out of data processing in this way as the review of your data is an automated process and forms a part of our risk reduction strategy.
Our Site may, from time to time, contain links to and from the websites of third parties. Please note that if you follow a link to any of these websites, such websites will apply different terms to the collection and privacy of your personal data and we do not accept any responsibility or liability for these policies. Please check before you submit your information to these websites.
Where you have provided your consent to the collection, processing and transfer of your personal data, you may withdraw that consent at any time. To withdraw your consent please contact us at [email protected].